Full Service marketing

Unitas Stoke-on-trent

The Client

Unitas Stoke-on-Trent Ltd is Stoke-on-Trent City Council’s housing repairs maintenance company. It is wholly owned by the Council and took over from Kier Stoke as the primary repairs and maintenance provider for over 17,000 homes and 600 public buildings across the city. The move has resulted in an improved service for tenants, better management and more investment in the area through the use of local contractors.

Unitas Web Pages GIF

The Brief

PR & Marketing, Social media

Unitas needed help to raise its profile and let the public know about the excellent work being done by the organisation and its staff.

The key objectives of the brief were:

Brand awareness // Brand reputation // Effective communication

It was important to Unitas that they were able to communicate with their tenants, build a trust-worthy, reliable image, and grow its profile within the sector as a whole.

Website Design and Development

During our contract, Unitas also reached out to us to design and build a new website that would better reflect the innovative and accessible nature of the organisation. They needed a website that was focused on user experience and provided easy-to-find, accurate information, and was easy to edit from the back-end.

Unitas website mobile mockup
Unitas website mobile mockup
Unitas Housing awards press release

The Solution

PR & Marketing, Social media

We began by establishing a clear set of brand guidelines for the company, as branding was inconsistent due to the changeover, and this was a key step in defining their business.

We created Facebook and Twitter pages for Unitas and have been growing a following, posting content which contains useful information, tips, housing improvement works and Corporate Social Responsibility (CSR) projects across the city.

Over the course of a year Facebook likes increased by 827%, Twitter followers increased by 518% and LinkedIn followers increased by 88% – all organically with no advertising budget.

With the help of social media, blogs, case studies, and press releases, we’ve been able to allow Unitas to take control of their narrative and increase awareness of the positive impact they’ve had on the community by sharing company news, achievements and human-interest articles.
We have contributed to a total of over £15k Advertising Value Equivalent in press coverage, including features in several industry publications.

Unitas were shortlisted for a UK Housing Award thanks to an awards submission we wrote in collaboration with their team and we also continue to offer a range of design and print services to Unitas, as and when needed.

Figures for
2019 – 2020

0 %
Increase in Facebook likes
0 %
Increase in Twitter followers
0 %
Increase in LinkedIn followers
0 k
Advertising Value Equivalent
Unitas Website pages mockup

Website Design and Development

We created Unitas a new, user-friendly website that was up-to-date and easy to navigate. The previous website contained out-of-date information and was accessed through a complicated Content Management System (CMS).

We designed an entirely new website that focused on simpler, more accessible navigation for tenants and was easy for staff to update with new information. We used WordPress to develop the website and we were able to provide adequate training to staff to make sure they could always access it when necessary.

The new website is less cluttered, more dynamic and is designed with the user in mind.

Built in wordpress
Unitas Website Mockup on Ipad

ERICA DEAVILLE

LEAD OFFICER

“We partnered with PS Media to design our website. We found them helpful and patient as we scoped out what we wanted our website to look like. Good communication ensured that the whole process was a great experience. We have ended up with a great new website, it is visually appealing, clean and easy to navigate. Super service, great value for money. I would recommend PS Media and we will continue to work with them.”

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