SOCIAL MEDIA MANAGEMENT
Littleton Holdings owned two care homes in Staffordshire; Samuel Hobson House and Mayfield House. Both care homes emphasised quality, care and compassion.
The company asked Project Storm to manage their Facebook page, which was originally just for Mayfield House, but became a joint page for the two care homes, with a modest budget. We needed to raise awareness of the care homes, the services and amenities and the quality care offered by staff.
We worked closely with the care homes to advise on the type of content which would be most effective, and as a result we increased Facebook likes by 102% over nine months.
The care home had a small sponsored social media advertising budget, which helped to grow likes and post reach significantly.
As part of our marketing strategy, we advised that Littleton Holdings Ltd should have its own logo to make its message more consistent and the homes easier to find online. We suggested that the two homes, Mayfield House and Samuel Hobson House, were rebranded to follow a complimentary and consistent style. We created a simple set of brand guidelines for the homes and made sure all social media content reflected this style for consistency.
We used content which supported the government’s Every Day is Different campaign, to encourage more people into the care industry and promote the fantastic work being done by care staff. When we started creating content for the Facebook page, we also began to receive much more interaction and received lots of testimonials and kind comments from relatives of the care home residents. We created more content from these, and delivered added social proof, which led to an increase in enquiries and raised the brand’s profile among the community.
VICKY SMITH | CARE HOME MANAGER
“We have been working with Project Storm Media since April 2019 on an initial three month contract. They have changed the branding of our company logo, which has received positive feedback. They have also managed our Facebook page, which has had such an impact on the business in terms of an increase in enquiries, bed vacancies being filled and giving staff within the home a space to showcase what they do so well.”
“Project Storm understood that we weren’t tech savvy and took the time to explain to us in a way that we could understand about the branding and the social media. They communicated everything to us and sent files over for approval before posting. The social media has made such an impact, that we did not hesitate in requesting for our contract to be extended.”