You know it’s important, you know your competitors are doing it – but how can digital marketing help your business? Digital marketing has evolved into a more cost-effective way of spending your advertising budget than traditional advertising. This is because you can directly track your return on your digital marketing ad spend, whereas it’s difficult …
It’s our job as marketers to always have our finger on the pulse, and we’re predicting the following social media trends for 2020. Influencer marketing Asking or paying people with a large following and influence on social media can drive brand awareness and credibility. Much like word of mouth recommendations, this form of advertising can …
What will be the biggest social media trends for 2020? Read More »
It can be easy to spend a lot of cash on ineffective Facebook ads, so it’s important to know how to measure Facebook ad success. There are some key metrics you can look at first of all to check how well your campaign is doing and determine whether or not to pull the plug. Depending …
One of the main mistakes people make with their Facebook advertising is not using Facebook retargeting ads to re-engage potential customers. Sure, you can create personas which represent your customers in order to create a starting audience, but Facebook allows you to do so much more than that. Once you’ve tested ads with a few …
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There may be occasions when you need to report a Facebook advert, for example, if you have seen a sponsored post which is misleading or inappropriate. We recently experienced how hard it is to hold digital fraudsters to account when we needed to report a Facebook advert after one of our clients fell victim to …
Is social media advertising effective? Digital marketers get asked this question all the time and to answer it, first we’re going to touch upon another: ‘what is social media advertising?’ A lot of our clients have no experience with digital marketing and have never ‘boosted a post’ before or promoted a tweet. As we discussed …
Is social media advertising effective? We let our clients answer Read More »
There are a number of ways to use social media marketing for schools and colleges and it can be hard to know where to start. If you’re looking for some ideas, we’ve put some tips together to get things going in the right direction Which social media platforms should you be using to market your …
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You’ve set up your social media, you’re excited about your e-newsletters, and everything has been going really well, for a while, and then followers started to disappear. A lot of the time we focus on how to attract new followers or how to maximise our reach – but what makes a person decide to unfollow? …
Great social media content is a really effective way to build trust, reputation and connections with your customers – but how do you make a real impact? Brand identity is a way of describing a company’s personality – it’s the way a business presents itself to its audience. This, in turn, informs the brand image; …
How to create social media content that reflects your business’ brand Read More »
If 2019 is the year you finally start your own business, make sure your marketing isn’t an after-thought. Even the most phenomenal service or product won’t get very far if nobody knows about it! No idea where to begin? We’ve put together some top tips to get you started. Set yourself goals Before you …
