Understanding how to market your business is not easy. And trying to find the right marketing ideas post lockdown is going to be tricky. Here we discuss some simple and effective tools to help you boost your business.
If 2020 has taught us anything, it’s that things can change rapidly – in business and in life. What was normal one day becomes a distant memory the next. Companies have had to make some incredibly hard decisions over the last few months in order to survive in a Covid-19 world. Now, as we begin to see the economy rev up its engines again, there’s one thing that’s going to be vital to get back on top – marketing.
Whether you are already open or getting ready to, having a marketing plan is imperative. It’s not enough to rely on your customer base returning and things falling back into place. Spending habits have changed, and business behaviour has shifted, and those that have invested in their brand and how to market it are likely to come out stronger.
But that’s easier said than done when the effects of months of closure mean that finances are tight. Smaller businesses especially may be concerned with how to get ahead if marketing always falls behind operational costs. So, we’ve come up with these 5 simple and affordable marketing ideas post lockdown to help build your business back up.
1. Get prepared
Before you do anything, you need to make sure your business is prepared. Do your research and find out exactly what health and safety measures you need to put in place in order to operate post lockdown. We all need to stay alert and look out for each other, especially now that restrictions are easing. This will make sure to keep you, your employees, and your customers safe. Then be sure to let people know you are on top of it all.
The government has plenty of advice to help you understand what is needed for your type of business.
2. Be very social
Social media marketing is a key ingredient for success post lockdown. Most businesses will have some form of social media whether that’s a Facebook page, Twitter account, or YouTube channel. You are able to communicate directly with your customers to let them know what’s happening or when you are opening. You may have already been sharing updates over lockdown and that’s great, but even if you haven’t, don’t worry. Now is the time to start posting and engaging with your customers again.
Be creative with your content, too. Video really is king. Where you can take some snippets for your stories or longer more informative videos for Facebook. Customers will love to see and hear how you’re adapting to the new normal.
Remember this brilliant viral video from The Ley in Devon last year? Make sure to keep a pig apart!
But the benefit of social media doesn’t stop there. You can use it to attract new customers to your business too by taking advantage of targeted advertising campaigns. A marketing agency is best placed to manage this for you. They can define your key audience demographic and the channels that will work best for you, as well as helping to shape your message. With just a small budget behind the campaign, you can start to appear in the feeds of a new customer base and even generate an additional income stream. Shoot us an email if you want more info on social media advertising.
3. Update your website design
If you start to promote your brand to new customers, make sure you have an up-to-date website behind you. It’s the first port of call for people wanting to find out more about you. If your website is out of date, they may think you and your business are too!
Things may have changed a lot for your business since the coronavirus pandemic took hold and so it’s vital that your virtual shopfront is representing your current outlook just as much as your premises or sales tactics do.
Keeping your website current and regularly updated will help with your SEO (Search Engine Optimisation) too. Google loves it when you keep things fresh!
Having a blog section on your website is a great way to keep it updated without having to spend a lot on design and development. And if you have reliable and informative content it’ll give your SEO another boost.
But if it’s time for a complete refresh, a web design company can work with you to create the most optimum site to showcase your business. If you’re not sure whether your website needs an overhaul, check out our blog on whether your website is fit for purpose.
4. Open with a punchy promotion
Everyone loves a bargain and it’ll help draw people to your business, especially if you operate in the retail and hospitality industries. But even if you don’t, a discount on products and services will be a real incentive to get people ‘through the door’.
But remember, how you market these types of offers might be different from before the pandemic. Leaflets and other hard copy promotional material that people need to pick up might not be as useful as before. Using social media, SMS or email is much better as long as you have the necessary permissions.
5. Start the conversation
Being in conversation with your customers is a simple and really effective marketing tool. If you are listening and responding to their concerns or suggestions, it shows that you are operating with their satisfaction in mind.
Use your social media to carry out surveys and polls that can be both fun and engaging as well as insightful to you and your business. Ask customers to leave reviews on your page so you can see how you are doing. And respond to any negative comments or posts relating to your business quickly and calmly. Where possible, it’s better to work through a customer complaint offline or through private message. But always let them know on the public post that this is what you will be doing.
Finally, as we move out of lockdown, why not ask your customers for their input on how you are changing your premises to meet government guidelines or ask for their opinion on new products that you are considering launching.
Bringing your customer into the business this way will have a positive impact and give you the support you need to thrive.
These are all ideal tools to boost your business when you first open. But if you need more help with marketing ideas post lockdown or to take your business to the next level, we can put together a bespoke marketing plan that suits your budget and business goals.
Last updated April 21st 2021